For climate, SaaS and AI founders

I've audited it, sold it and built it.

Now I help leadership teams with all three.

01 — Audited

Ten years in economics, policy, strategy and operations

Working across every industry, around the world, as a consultant and auditor.

02 — Sold

Commercial and GTM roles in Series A–C scale-ups, working internationally.

03 — Built

As an operating partner to a business that was failing, and launching my own. I know what it feels like.

Clear scope, clear outcome. Every engagement can start small.

A senior operator a few days a month: sales motion, pricing, hiring your first commercial team, and the systems behind them.

£1,000 a day · ongoing

Six weeks to sharpen who you sell to, what you say, and land the first design partners or paid pilots.

£10,000 · 6 weeks

Board reporting, unit economics and opex/capex visibility built properly, so your next round's diligence is uneventful.

Priced on valuation · 4 weeks

A review of your carbon methodology, impact claims and AI-generated data against GHG Protocol and ISSB — before a customer's auditor does it for you.

£999 · 2 weeks

Four client engagements, from seed to Series C, and one venture of my own.

Half of this work is logic. The other half is believing a better economy is worth building.

Luke O'Brien · Founder, LOB

Tell me where you are. Thirty minutes, no pitch.